As demand for digital marketing continues to rise, the need for high-quality media has likewise increased—content creators require a steady supply of a range of high-quality visuals to support their content strategies. However, obtaining these visuals from scratch can be time-consuming, not to mention, costly.
Our developers built a great demo in Amazon Pinpoint in just a couple of days using their new AWS skills, and we’re now planning to put this into production.”
Chief Technology Officer, 123RF
Overcoming On-Premises Storage Limitations
Closing Skills Gaps to Accelerate Cloud Migration
Liew saw that gaps in AWS knowledge among developers were slowing down migrations of on-premises workloads to the AWS Cloud. She realized that by working with AWS Training and Certification, 123RF could close these gaps and accelerate its migration. Plus, developers would gain greater insight and confidence to explore the different AWS solutions available to solve their business challenges.
Furthermore, investing in upskilling developers would also help the company retain existing talents. Liew explains that employees, “are keen to improve and progress their careers.” In addition, the training program would be attractive to new recruits locally, while giving 123RF peace of mind that developers had the essential AWS capabilities to integrate the latest AWS services as they came to market.
Learning to Develop Secure and Scalable Applications
123RF invested in classroom training, taught by AWS experts, to help employees build their cloud skills. The training included Developing on AWS, which focused on AWS SDKs for creating secure and scalable cloud applications. For three days, they learned about interacting with AWS using code, key concepts, best practices, and troubleshooting.
In addition to the classroom training, AWS delivered informal learning opportunities to help solidify the cloud skills of 123RF staff. These included a simulation challenge designed to help small teams solve business challenges together. Plus, workshops and competitions helped immerse tech builders in real-world business scenarios to put their new skills into action.
Driving Innovation and Focus on Customer Experience
By expanding their cloud skills, developers were able to help minimize the number of abandoned carts, which leads to lost in revenue. 123RF turned its focus towards ways to improve its customer experience. Liew says, “We wanted developers to think more creatively, build customer-focused solutions from scratch, and make the process as efficient as possible.”
Using Amazon Pinpoint, developers created a multi-step user engagement experience where events triggered messages via email or push notification channels, encouraging users to check out. “Our developers built a great demo in Amazon Pinpoint in just a couple of days using the skills they’ve acquired from the AWS Training and Certification program, and we’re now planning to put this into production,” says Liew.
Accelerating Cloud Migrations by 35%
Through AWS Training and Certification, 123RF is accelerating the migration of its remaining on-premises workloads to the AWS Cloud. Its IT team completed the Developing on AWS course in February 2021, and is preparing for the AWS Certified DevOps Engineer - Professional exam, with some members having already achieved the certification. “It’s been a dream of ours to get our developers to not only code but also manage infrastructure,” says Liew. “Now that they have a strong grasp on multiple AWS services, we can accelerate the migration process by 35 percent.”
Moving to Microservices
Using its new skill sets, the development team is also driving a move to microservices for increased performance and agility. Developers gained the knowledge to incorporate AWS services such as Amazon Simple Queue Service (Amazon SQS) and AWS Lambda into workflows for efficient process workloads. Furthermore, they were able to adopt autoscaling to reduce management time.
With its increased confidence, the team also added AWS Fargate to manage the servers behind the microservices containers. “We’ve been able to train our team to be full stack developers and move closer to getting our workloads onto microservices,” Liew comments.
Improving Talent Retention and Recruitment
Moreover, the developers powering the evolution of 123RF are realizing their full potential, seeing what they can achieve as they increase their knowledge of AWS. “AWS Training and Certification program opened their eyes to the technology that’s out there and makes them want to learn more,” says Liew.
Plus, 123RF is well positioned to retain its digital talents and attract junior developers who are increasingly in demand across Malaysia. “AWS Training and Certification is helping us build their knowledge and value to our business,” concludes Liew.
About 123RF Technology
123RF Technology is one of the world’s largest digital stock agencies with an evenly distributed global footprint. It has helped a wide clientele of individuals and businesses tell their stories using creative imagery, sounds, and motion contributed by global talents.
Benefits of AWS
- Drives innovation and focus on customer experience
- Develops secure and scalable applications
- Increases speed of cloud migrations by 35 percent
- Facilitates successful adoption of microservices
- Helps retain and attract digital talent
AWS Services Used
AWS Training and Certification
AWS Training and Certification helps you build and validate your skills so you can get more out of the cloud. Whether you are just starting out, building on existing IT skills, or sharpening your cloud knowledge, AWS Training and Certification can help you be more effective and do more in the cloud.
Developing on AWS
In this course, you will learn how to use the AWS SDK to develop secure and scalable cloud applications. We will explore how to interact with AWS using code and discuss key concepts, best practices, and troubleshooting tips.
Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service. You can connect with customers over channels like email, SMS, push, voice or in-app messaging.